“HeadFirst Group is a young, dynamic, and energetic team. If you’re ambitious and want to excel, this is the place for you.”
Boy Kies | Director of Business Development
Boy has been part of the HeadFirst Group since 2024, where he has achieved impressive growth in a short period of time. He started in a sales role, where he was responsible for establishing and building long-term relationships with partners. Afterward, Boy became responsible for the existing business within the sectors: transportation, logistics, retail, and manufacturing. And since January, he has held the title of Business Development Director. In this role, he focuses entirely on new business. “I have a enjoyable task of new partnerships to build”, he says.
Keep growing
Ambition and professional growth have been a constant theme throughout Boy’s career. With over five years of experience in the business world, he has made visible strides every year. He continues to challenge himself, is open to learning, and keeps a close eye on the evolving market. HeadFirst Group’s “Learn Everyday” culture is a perfect fit for him. “It’s great to work for an organization that actively supports your growth by offering training and development programs.”
“I really appreciate the culture at HeadFirst Group, where performance is recognized and rewarded. Anyone who shows initiative and can clearly explain why they’re ready for the next step is given the opportunities and support they need. Everyone truly works together to help us all move forward.”
Personal relationships as the foundation for success
In his day-to-day work, Boy interacts frequently with potential clients, often within procurement or HR teams. He is known for his enthusiasm and prefers to handle collaborations in a pleasant, natural way. For Boy, sales isn’t just about numbers—it’s primarily about people. He looks for ways to truly help them. He does this by having many conversations and building personal connections. This keeps the conversations lighthearted and approachable.
According to him, transparency and accessibility are essential elements in this regard. “By communicating clearly and honestly, I’ve noticed that collaborations not only run more smoothly, but also become more enjoyable.” The sense of responsibility he feels toward his partners ensures that he is deeply committed to the collaboration. He offers only the best service. He does this not by pointing fingers at others, but by taking responsibility for his partners and doing whatever is necessary.

“The elite sports culture within Team HeadFirst Group is what truly sets the company apart.”
Stronger Together
Within the team, each member works in their own area of expertise, with the corresponding responsibilities. Each team member applies their expertise to specific partners and projects. And when necessary, these areas of expertise are combined.
“Every Monday, we kick off the week together with an overview of our current projects, the latest developments, and the partners we’re working with. During this meeting, we share our successes, discuss challenges, and ask for help when needed. This keeps everyone informed about each other’s work, and allows us to adapt quickly to find the best solution. This way of working together has made us a close-knit team with a strong shared sense of responsibility,” explains Boy.
“We work purposefully toward concrete results in order to achieve our annual target.” In doing so, we not only acknowledge our successes but also celebrate them. Here, dedication and performance are truly valued.

Careers at HeadFirst
According to Boy, HeadFirst stands out not only for being at the forefront of technology, but also for the energy and positivity the organization exudes. These qualities resonate well with Boy, who thrives in an environment where ambition and enthusiasm are combined with professionalism.
“The elite sports culture withinTeam HeadFirst Group is what truly sets the company apart. We regularly have team outings and fun activities. What I enjoy most is being able to bring my clients along to great events, such asPremier Padel.” The balance between hard work and exciting (sports) events brings a sense of focus and calm, which Boy greatly appreciates.
Boy speaks enthusiastically about his experiences at HeadFirst and encourages others to take the plunge as well: “It’s a young, dynamic, and energetic team. If you’re ambitious and want to excel, this is the place for you. There are endless opportunities here, and that makes it a great organization to work for.”
