From valuable insights to predictive analytics and serendipity

In this interview, colleague Ton Sluiter - Manager Data at HeadFirst Group since early 2023 - talks about his role, the work of the data team and his view of the future. And of course why he enjoys doing this for an organization like HeadFirst Group.

Data provides valuable insights

What does the work of a data team actually entail? "Our main task is to collect all the data that comes in and convert it into valuable insights," Ton begins. "This helps to optimize operations, both internally and externally. Whether generating reports for our relations or providing internal information to management, our goal is to improve the business."

Predictive analytics for the future

Ton reflects on the different stages in the maturity of a data-driven organization. Although he concludes that HeadFirst Group is already quite advanced, there are still steps to take. "While a company usually starts with collecting data and creating dashboards, we are now several steps further. We are currently in the data analytics phase, working toward predictive analytics and models that help with future business decision-making. We aim to generate more and more insights and become truly data-driven in all our processes."

Refining and serendipity

When asked what makes his work so fascinating, Ton responds enthusiastically. "Working with data is actually similar to refining: raw data comes in, is processed and eventually results in valuable insights. Along the way, we ourselves also learn every time. We not only collect data for its original purpose, but along the way we also discover unexpected applications. We call this serendipity. Data that was not intended for a specific purpose turns out to be valuable after all. It gives me energy when we can take customers or ourselves another step forward with this!"

Learning organization

Ton notes that HeadFirst Group is a learning organization. "There is a lot of room for individual development and innovation. We are increasingly developing into a data-driven organization, not only on the operational side, but for example in marketing, where we measure the effect of campaigns. We have grown quickly, but also have the ability to learn and implement new things quickly. I appreciate that drive enormously."

Finally, Ton reflects on the opportunities for advancement within the organization. "We have several examples of colleagues transferring to another position that at first glance does not seem the most obvious choice: from Recruitment to Data, from Contract Management to Account Management and from Facility to Legal. That really typifies and encourages this organization. Colleagues get - and seize - the opportunity to grow. That's great!"

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