Top Sports Community Live! Top sports, science and business in one
Team HeadFirst Group
What happens when sports, science and business come together? Well ... exactly what we at Team HeadFirst Group like to see: energy, inspiration and new ideas that you want to work with immediately. In a packed AFAS Theater in Leusden 750 visitors were ready for an evening that was completely dedicated to the annual theme of 2025: Focus. With Peter Heerschop talking with humor and flair, as only he can.

Heroes on stage
The evening started surprisingly quiet. Writer Arthur van den Boogaard read a passage from Waterfeeling and immediately set the tone: attention, concentration, being completely in the moment. Then professor of brain science Erik Scherder took over. With his familiar energy and clarity, he explained how our brains deal with focus and why that is the key to top performance, both in sports and in the workplace.
Coaches Evangelos Doudesis, Eelco Meenhorst and Laurens ten Dam then showed how they take teams to the top: with clear goals, crystal clear communication and an eye for the individual. Exactly the way we also work together within Team HeadFirst Group. Musician Tim Knol then provided goose bump moments with his own songs and some classics.
From stress to focus
Noortje and Bregje de Brouwer (Olympic bronze in synchronized swimming) allowed the audience a glimpse into their world of timing, strength and perfect cooperation. While Scherder explained how to turn stress into focus, Femke Heemskerk, Marit Bouwmeester and Duco Telgenkamp shared concrete examples from their careers. Recognizable, honest and above all: super inspiring.
The finale was for none other than Ireen Wüst, the most successful Dutch Olympian of all time. Her secret? Daring to look again every four years at what drove her and adjusting that drive each time. Always learning, always improving. A mindset we at HeadFirst Group can only appreciate.













