Sam van der Kreeke

“Everyone at HeadFirst Group is different, but we all share the same drive.”

Sam van der Kreeke | Sector Director

Sam van der Kreeke (30) has been living in Rotterdam for ten years now. He left Brabant to study Business Process Management, a decision that laid the foundation for his career. After completing his degree in Business Process Management & IT, Sam began his career about eight years ago in the staffing industry, where he established a solid foundation in recruitment. He soon realized he was ready for an environment where he could make a bigger impact and grow faster, which he eventually found at HeadFirst Group. What followed was an impressive rise. Within two years, he progressed from a sales role to sector director within the Smart Industry division. “When I started here, I didn’t expect things to move this fast.”

Entrepreneurship at HeadFirst Group

In his current role, Sam manages an entire division, with revenue targets and growth objectives. And to him, it feels like more than just a job. “It might sound cliché, but it really feels like I’m running my own business within HeadFirst Group.” His days are anything but routine. After consulting with the partners in his sector, Sam is constantly coordinating with internal teams to best serve his partners—from optimizing contracts and finding the right professionals to making strategic financial decisions.

 

“I’m sitting down with many departments to figure out how we can make our partnerships even more successful. It’s that big-picture perspective that makes it so interesting.” The combination of strategy and collaboration energizes him. “You’re constantly building—building relationships, growth, and results.”

Collaborating with Impact

According to Sam, it’s the people within the organization who really make the difference. “The great thing is that everyone is different, but we all share the same drive. We want the best for our partners.” At HeadFirst Group, people of different ages and backgrounds work together, but always with the same mindset: results-oriented, committed, and energetic.“I now lead a team, and within this team we do everything together. That not only makes our work better, but also more fun.” That collaboration goes beyond just work. “We have serious discussions and are truly committed to delivering quality, but there’s always room for a joke. There’s a lot of laughter here, and that helps you build real friendships.”

“People work really hard here, but just as much attention is paid to having fun.”

Top-level sports mentality

As a former avid soccer player, Sam has developed a clear mindset that he applies to his work every day. “Through sports, I’ve learned discipline, structure, and perseverance. And the drive to always win is something I still carry with me.” That mindset aligns well with the culture at HeadFirst Group. “You’re given a lot of freedom, but that also comes with responsibility. I can decide for myself where and how I work, as long as I deliver. That freedom motivates me. You really feel like it’s up to you to make something of it.”

Unique culture

According to Sam, what truly sets HeadFirst Group apart is the combination of ambition and fun. “We work really hard here, but we place just as much emphasis on having fun.” This is reflected in the many events that are organized. From sporting events such as Hyrox and Mud Masters, which we attend together with partners, to team outings and company activities.

 

Sam is actively involved within the HeadFirst Group, which organizes these sporting events. “We organized thirteen events last year. And I love being part of that. It helps build connections with colleagues and partners.”

 

These opportunities are something Sam really appreciates at HeadFirst Group. “I’ve grown tremendously here in just two years. And that’s because there’s truly room to grow. If you show what you can do and what you want, the company works with you to make it happen.” His message to anyone who’s on the fence? “Just do it. The combination of hard work, freedom, and celebrating successes together—you don’t find that everywhere.”

Will you be Sam's new coworker?

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Michelle Wassmer

“HeadFirst Group is an organization that’s constantly evolving; here, you’re always being challenged.”

Michelle Wassmer | Recruitment Consultant

Michelle Wassmer has been with HeadFirst Group for three years and was promoted to Senior Recruitment Consultant last year. In her role, she serves as the link between the market and clients. With great energy, she brings independent professionals and clients together to find the right matches.

Career

“Originally, I had a completely different career path in mind. I studied event management and could already picture myself organizing major festivals. Unfortunately, this dream came to a halt due to the COVID-19 crisis. This led me to look for something new, and that’s how I eventually ended up at HeadFirst Group. What started as a backup plan quickly became a place where I feel completely at home. I like it so much that I’m still working there, and I no longer see it as a temporary step,” says Michelle.

 

Although Michelle didn’t end up in the events industry after all, she still regularly applies her knowledge and skills in her daily work. “In my current role, I have to think on my feet, keep a clear overview, and work in a structured way. These are all things I learned during my studies. And this is exactly what makes recruitment so enjoyable. It’s very dynamic and just as people-oriented as event management. One day I’m on the phone all day, and the next I’m sitting across the table from a vendor or client. This diversity is what makes it so enjoyable. I’d go completely crazy if I had to work through the exact same to-do list every single day.”

“If you enjoy change and a fun, friendly work environment, this is the place for you.”

Working Together with Enjoyment

The team Michelle works in consists of about twenty-five colleagues. “The friendliest team at HeadFirst Group,” she says. But besides being friendly, it’s also a driven team, and they work well together. “It wasn’t until I joined HeadFirst Group that I realized what teamwork really means. A culture has been created where collaboration comes naturally. Everyone helps each other and is on the same page.” This not only makes the work more efficient but also more enjoyable. “Within the team, we use a buddy system. This allows colleagues to effortlessly take over each other’s work when someone is absent. This gives us confidence and fosters strong team dynamics.”

 

In addition to collaborating with the team, she also works closely with clients and independent professionals. She considers clarity to be of the utmost importance. “I prefer to help clients myself, without unnecessary referrals. That does mean I have to keep developing my skills and expanding my knowledge.”

Working in America

“HeadFirst Group is an organization that is constantly evolving. New plans and initiatives follow one another in rapid succession and contribute to the organization’s growth and development. There is clarity regarding roles, teams, and career advancement opportunities. This offers plenty of opportunities, especially if you indicate that you’re looking for more of a challenge.”

 

And Michelle should know: “I love a challenge, so when that opportunity came up, I quickly got in touch with another product team. I started working with them, and within two months, I went on a week-long trip to the U.S. with them. There, I explained the platform to our American recruiters Striive. These tasks weren’t originally part of my job description, but by taking the initiative, great opportunities arose.”

Will you be Michelle's new colleague?

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Sander van der Breggen

“HeadFirst Group is an organization with a great atmosphere, high ambitions, and a shared commitment to moving forward together.”

Sander van der Breggen | Recruitment Business Partner

Sander has been working in recruitment since 2017, during which time he has gained extensive experience. He has now been working at HeadFirst Group for over a year as a Recruitment Business Partner, where he is responsible for all Product and Tech positions at the global level. This means that Sander primarily recruits new colleagues for HeadFirst Group itself. “I was already familiar with HeadFirst Group through the industry, and when I saw a job opening, I felt that was my chance,” says Sander.

What a typical day looks like

“The job market is challenging and constantly evolving. Given HeadFirst Group’s pace and ambition, the focus is on experienced professionals who can make an immediate impact within teams and projects.” Behind the scenes, it’s up to Sander to ensure that talent and the organization are a perfect fit. He translates teams’ needs into job openings, selects the right candidates, and works closely with managers to find the best match. When a position is difficult to fill, he actively goes out into the market to find talent. “We’re not just looking for people who fit the role, but also who align with the energy and ambition of HeadFirst Group.”

 

Sander works closely with colleagues from various teams. Openness and honesty form the foundation of this collaboration. “My ‘clients’ are my colleagues. That’s precisely why it’s important to be able to adapt quickly and know how to reach out to one another.” The culture is direct, approachable, and focused on collaboration.

 

What makes working at HeadFirst Group unique is the emphasis on personal interaction. Sander is the perfect example of this; he walks an average of about 20 floors a day just to speak with colleagues in person. “Popping in for a quick chat often works better than an email. It helps me stay engaged and keeps me up to date on what’s going on.” This leads to better collaboration and greater job satisfaction.

What makes his work so enjoyable

For Sander, it’s clear that the variety and the people are what make working at HeadFirst Group so enjoyable. He’s getting to know the organization inside and out and is constantly switching between different roles and teams. One day he’s talking to an engineer on an international team; the next, he’s sitting in the office with an account manager. “That variety and diversity keep my work interesting every single day. No two days are the same.” That variety ensures that you can continue to develop yourself and constantly gain new insights. “I enjoy talking to people and am genuinely interested in their stories. In this line of work, that’s not a side issue, but a must.”

“HeadFirst Group excels at building an attractive company with ambitious and dedicated colleagues.”

Change as a constant

Sander feels completely at home at HeadFirst Group. “What immediately struck me was the energy within the organization. There’s a great atmosphere in every department, and everyone is driven to excel. Colleagues are always there for one another and take the time to explain things.”

At the same time, HeadFirst Group is an organization that is constantly evolving. This is something Sander always emphasizes to candidates: “The only constant at HeadFirst Group is change.” Due to the organization’s growth, things change regularly. For Sander himself, this isn’t an obstacle, but rather an opportunity. “I always look for my place within that change and try to draw positive energy from it.”

An attractive organization

“HeadFirst Group excels at building an attractive company with ambitious and dedicated colleagues. But HeadFirst Group’s products, such as Striive, are incredibly cool. It’s a powerful platform that really moves the market forward. But what truly sets HeadFirst Group apart is that the human aspect isn’t lost. Technology is used intelligently here to support people, and this is exactly the right balance.”

 

Sander works in a hybrid model and decides for himself whether to work from home or at the office. He deliberately splits his time between Hoofddorp, Breda, and working from home. In Hoofddorp, he works from a large, modern office, while in Breda he experiences a smaller, more traditional Brabant-style setting. Despite the differences, what stands out most to him is the shared drive to perform, grow, and succeed together.

Room to grow

“At HeadFirst Group, there are plenty of opportunities for career growth. When things were a bit slower in my department last year, I spent a few months working in partner management. This gave me a better understanding of the organization and also offered me the chance to further develop my skills.” He is now back with his own familiar team. “Recruitment remains a dynamic field. When someone leaves, there’s often a quick need for a replacement. That requires adaptability, prioritization, and taking decisive action.”

“I encourage everyone to apply. The atmosphere is great, the team is highly motivated, and everyone is committed to moving forward together. A lot is changing, but you’ll get a lot in return: a challenging job with plenty of opportunities and possibilities within an organization that’s truly on the move.”

And who knows… maybe you and Sander will talk soon.

Will you be Sander's new colleague?

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Boy Kies

“HeadFirst Group is a young, dynamic, and energetic team. If you’re ambitious and want to excel, this is the place for you.”

Boy Kies | Director of Business Development

Boy has been part of the HeadFirst Group since 2024, where he has achieved impressive growth in a short period of time. He started in a sales role, where he was responsible for establishing and building long-term relationships with partners. Afterward, Boy became responsible for the existing business within the sectors: transportation, logistics, retail, and manufacturing. And since January, he has held the title of Business Development Director. In this role, he focuses entirely on new business. “I have a enjoyable task of new partnerships to build, he says. 

Keep growing  

Ambition and professional growth have been a constant theme throughout Boy’s career. With over five years of experience in the business world, he has made visible strides every year. He continues to challenge himself, is open to learning, and keeps a close eye on the ever-changing market. HeadFirst Group’s “push boundaries” culture is a perfect fit for him. “It’s great to work for an organization that actively supports your growth by offering training and development programs.”  

“I really appreciate the culture at HeadFirst Group, where performance is recognized and rewarded. Anyone who shows initiative and can clearly explain why they’re ready for the next step is given the opportunities and support they need. Everyone truly works together to help us all move forward.” 

Personal relationships as the foundation for success 

In his day-to-day work, Boy interacts frequently with potential clients, often within procurement or HR teams. He is known for his enthusiasm and prefers to handle collaborations in a pleasant, natural way. For Boy, sales isn’t just about numbers—it’s primarily about people. He looks for ways to truly help them. He does this by having many conversations and building personal connections. This keeps the conversations lighthearted and approachable.  

 

According to him, transparency and accessibility are essential elements in this regard. “By communicating clearly and honestly, I’ve noticed that collaborations not only run more smoothly, but also become more enjoyable.” The sense of responsibility he feels toward his partners ensures that he is deeply committed to the collaboration. He offers only the best service. He does this not by pointing fingers at others, but by taking responsibility for his partners and doing whatever is necessary. 

“The elite sports culture within Team HeadFirst Group is what truly sets the company apart.”

Stronger Together  

Within the team, each member works in their own area of expertise, with the corresponding responsibilities. Each team member applies their expertise to specific partners and projects. And when necessary, these areas of expertise are combined.  

“Every Monday, we kick off the week together with an overview of our current projects, the latest developments, and the partners we’re working with. During this meeting, we share our successes, discuss challenges, and ask for help when needed. This keeps everyone informed about each other’s work, and allows us to adapt quickly to find the best solution. This way of working together has made us a close-knit team with a strong shared sense of responsibility,” explains Boy.  

“We work purposefully toward concrete results in order to achieve our annual target.” In doing so, we not only acknowledge our successes but also celebrate them. Here, dedication and performance are truly valued.  

Careers at HeadFirst 

According to Boy, HeadFirst Group stands out not only for its cutting-edge technology, but also for the energy and positivity the organization exudes. These qualities resonate well with Boy, who thrives in an environment where ambition and enthusiasm are combined with professionalism.  

 

“The elite sports culture withinTeam HeadFirst Group is what truly sets the company apart. We regularly have team outings and fun activities. What I enjoy most is being able to bring my clients along to great events, such asPremier Padel.” The balance between hard work and exciting (sports) events brings a sense of focus and calm, which Boy greatly appreciates.  

 

Boy speaks enthusiastically about his experiences at HeadFirst Group and encourages others to take the plunge as well: “It’s a young, dynamic, and energetic team. If you’re ambitious and want to excel, this is the place for you. There are endless opportunities here, and that makes it a great organization to work for.” 

Will you be Boy's new colleague?

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Tamara Boeff

“HeadFirst Group gives me the freedom to combine sports and work"

Tamara Boeff | Account Manager

Tamara (33) has been working at HeadFirst Group for six years and has been an account manager for three years. In those six years, she has taken various steps within the organization. She started with the Relations team, then moved on to Supplier Manager and finally Account Manager. That development characterizes her, but also the organization. She started out as the only woman in a team of men, but quickly felt at home there. "It was actually a lot of fun," she says.

 

Personal customer contact

Building personal relationships with customers is essential for Tamara. She believes in openness and honesty within partnerships and therefore discusses issues directly when something is going on. This transparent approach ensures trust and lasting partnerships. At the same time, she continues to challenge herself and consciously steps out of her comfort zone.

 

If something does not go according to plan, Tamara takes charge and works hard to find a suitable solution together. She first listens carefully, asks in-depth questions, and investigates where the problem really lies. Only then does she come up with solutions. For her, every good result starts with understanding and comprehending the need.

Collaborating and motivating

As an account manager, Tamara works closely with various departments, such as recruitment, contracting, and finance. Although she is ultimately responsible for her clients, she never does this alone. Every two weeks, there is a joint meeting for each client, during which everyone shares how things are going and makes adjustments where necessary.

 

For Tamara, collaboration is essential in this regard. As she says herself: "You can never achieve success alone. I am ultimately responsible for my clients, but we really do it together. By continuously liaising with recruitment, contracting, and finance, we know exactly where we stand and can make quick adjustments. My background in sports has given me a real winner's mentality: when I set my mind to something, I go for it wholeheartedly and I like to take my team with me."

“I am given a lot of responsibility and trust. That motivates me to get the best out of myself every day.”

Change as an opportunity

What appeals to Tamara about HeadFirst Group is that the organization is constantly evolving. That dynamic suits her way of working: looking ahead, improving, and continuing to learn. She doesn't see change as something stressful, but as an opportunity to grow and gain new insights.

 

With her renewed client portfolio, she is embarking on a new phase in which she can further build and deepen relationships. Contact with various organizations and identifying new opportunities energize her. It is precisely the combination of responsibility, development, and collaboration that makes her work varied and challenging. She is taking this next step with focus, commitment, and confidence.

Combining work and sports

Tamara is a true sportswoman and regularly incorporates elements from the world of sports into her work. These include discipline, perseverance, and a strong team mentality.

 

Tamara exercises an average of ten to fifteen hours per week. The ability to combine her athletic life with her work is one of the reasons why HeadFirst Group is such a good fit for her. "Thanks to the flexible working hours, I can organize my day myself. Sometimes I start a little later and exercise in the morning, or I put on my running shoes during my lunch break, whatever suits me best. Exercise is not a hobby for me, but an essential part of my life."

 

In addition to her regular work, Tamara is active within Team HeadFirst Group, our elite sports program in which we approach our work as elite sports and promote this both internally and externally through sporting events, inspirational sessions, and joint initiatives. In this role, she is responsible for organizing internal sporting events. This allows her to convey her passion for sports to colleagues and contribute to the active and energetic culture within HeadFirst Group.

Will you become Tamara's new colleague?

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Marie-José

"This is all about teamwork. Not everyone for themselves, but moving forward together."

Marie-José | Business Development Manager

Marie-José (28) sees business development as jointly developing solutions that fit the way a customer works. She gets energy from making contact, building something together, and being on the move. Sometimes that happens with a good conversation, sometimes... with a bag of onions. Yes, really. "I brought them for my colleagues," she laughs. "To show them where I come from." Typical Marie-José: full of individuality and openness. She likes to share a piece of herself, because that's how connections are made. Just like we work at HeadFirst Group: with attention, commitment, and always going the extra mile.

 

From vocational education to bachelor's degree

Marie-José grew up in Friesland and moved to Groningen to study. She started at a vocational college, then moved on to a university of applied sciences to study Facility Management, and eventually completed a master's degree. "When I said I wanted to continue studying, my parents wondered whether that was right for me. But I thought: I'm just going to do it." That down-to-earth attitude has brought her exactly where she is today.

 

During her studies, she immersed herself completely in the world of hospitality. She worked as a hostess and was active at various events, ranging from trade fairs and catering assignments to FC Groningen and SC Heerenveen soccer matches. She was always in direct contact with people, often as the first point of contact and as the face of the organization. "I discovered how much I enjoy thinking on my feet, putting people at ease, and helping them."

The next step 

After graduating, Marie-José started working as a sales consultant at a temp agency. She now refers to itas "the ideal starter job." She had her hands full with everything from sales and recruitment to conducting interviews, administration, absenteeism, and payroll; no two days were the same. It was precisely this variety, with a lot of responsibility and freedom, that allowed her to discover what really energized her. She continued to grow with roles in corporate recruitment, operational management, and program management. Eventually, she found herself at a crossroads again, ready to decide which direction her career would take.

 

Through a former internship contact in Bali, HeadFirst Group remained on her radar. She followed the company on LinkedIn, read stories from employees, and found herself becoming increasingly curious.  "The employer branding really worked. That appealed to me," she says. That recognition, that feeling of 'this is right', ultimately led her to her role as business development manager. This job brings everything together for Marie-José: her drive to build relationships, her curiosity about what organizations need, and her talent for bringing the right people together.

“The strength lies not in knowing everything yourself, but in bringing together the right expertise.”

Building new relationships

In her role as business development manager, Marie-José focuses on new business: from the very first point of contact to the moment a new customer signs the contract. Leads come in via the website, but also through events, newsletters, or LinkedIn. At HeadFirst Group, customers are brought in together, which feels very different from the classic image of sales as a solo game full of targets and bonuses."Here, it's all about teamwork, strengthening each other, and taking responsibility. Not every man for himself, but moving forward together. That way, you're never alone. You learn from each other, complement each other, and everyone contributes from their own expertise. That makes working at HeadFirst Group not only more effective, but also a lot more enjoyable.

 

Marie-José is the team's designated contact person for RPO projects. This is not a separate role, but rather a responsibility she fulfills alongside her work in business development. Thanks to her background and experience, she is able to quickly contribute ideas, adapt, and add value when a new RPO project comes up. Her colleagues, in turn, bring a wealth of knowledge about brokering and MSP, so everyone contributes from their own strengths. This collaboration allows Marie-José to contribute her own expertise and continue to learn from the knowledge and experience of her colleagues.

Where ambitions are given space

As a business development manager, it's all about building and maintaining relationships. Of course, successes are nice, but the real work takes place in daily conversations, thinking along with customers, and building long-term trust. That is why HeadFirst Group facilitates moments when those relationships can develop naturally. By being present and organizing meetings ourselves, such as during the HR Top 100, it becomes easier to start conversations, share knowledge, and build lasting contacts. "Many organizations already know us through various sports and supplier events, which makes it a lot easier to strike up a conversation and share the right information," says Marie-José.

 

This same facilitative approach is reflected in how HeadFirst Group invests in the development of its employees. Not only are you given the tools to do your job well, but you are also given the space to grow as a professional and as a person. 'Learn every day' is therefore more than just a core value on paper. Marie-José, for example, followed the BOS program within HeadFirst Group, which combines personal leadership and consultative selling. "You learn who you are, what your strengths are, and how to convince customers without coming across as pushy," she explains. For her, it is precisely this combination that works: developing yourself in a way that suits you, while helping customers in a way that suits them.

An organization that improves together

What appeals to Marie-José about HeadFirst Group? Our sports initiative: Team HeadFirst Group. This athletic girl is always up for a challenge. Mud Masters, the half marathon of Amsterdam, Hyrox, she has participated in them all with great pleasure (and a little excitement). " To be honest, I found that half marathon quite exciting," she admits. "But because I was running with a large group of colleagues, it immediately felt like one team. In the weeks leading up to it, the coffee machine and lunch breaks were often filled with talk of running paces, carb loading, and all the typical running talk. That created a strong sense of togetherness."

 

The accessibility of the organization still surprises her. Even at the highest level, colleagues actively contribute ideas. For example, the Group CEO recently helped her with an important client proposal. He had a lot of experience with the client organization and took the time to contribute ideas about tone, content, and approach. For Marie-José, this felt like a perfect example of how flat the organization is: "You can walk into each other's offices, whether it's the CEO or a recruitment colleague who is well informed about the various job profiles."

Business development with attention

Marie-José is far from finished. She builds, connects, and grows, day after day, together with her team. Not by shouting the loudest, but by listening the best. Not by scoring solo, but by winning together.

 

"The strength lies not in knowing everything yourself, but in bringing together the right expertise," she says with a smile. And that is precisely where her strength lies: being curious, collaborating, daring to ask questions, and bringing the right people with you. That is what makes a good business development manager. And that is exactly why her role is so wonderful.

Will you be Marie-José's new colleague?

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Lieke van Lare

"A theater in a corporate setting? That unexpected element is what makes our location unique."

Lieke van Lare | Event Manager

"A brief departure from Leiden." With a wink, Lieke recounts how she chose the Hotel Management School in Leeuwarden, a broad and entrepreneurial program that was perfect for someone who does not enjoy sitting still. After her studies, she discovered her passion for organizing during a marketing internship. From wine fairs to sponsorship activities and major events, Lieke gradually moved closer to the profession that energizes her: event management. 

When she started looking specifically for a role in which she could do that fully, she found her place as an event manager at HeadFirst Group.

 

The first click? The excellent accessibility, the mix of ages, the open culture and, quite frankly, the in-house theater. "How cool is that?" What's more, that theater provides an element of surprise: visitors don't expect to find a full-fledged stage in a corporate environment. That's precisely what makes the location distinctive and every event memorable.

Building from scratch 

When Lieke started, she was the first event manager to be hired. There was no quotation process, no fixed supplier structure, and even the location was not yet fully furnished. "There was really nothing in place externally. And then they said: go ahead and build it." That freedom and responsibility made her enthusiastic.

 

In her first year and a half, Lieke set up a complete event process: from requests and quotes to suppliers, technology, and construction. She now organizes large events, company parties, and inspiring gatherings, both in the theater and at off-site locations. "What I like most is that I've been able to really make my mark. Step by step, you build your own event world within a corporate organization. I still think that's really cool."

 

HeadFirst Group gave Lieke every opportunity to grow. She took courses in Personal Leadership and Social Hygiene, but learned mainly by doing. The real turning point? That moment when her manager handed over the events to her step by step. At first, they worked side by side, but later, the entire responsibility fell to Lieke. "That really felt like a big leap forward," she says.

“I have felt at home here since day one. Everyone is honest, open, and approachable. And I learn a lot from my colleagues, precisely because not everyone works in events. I really enjoy that.”

Everything tailor-made, everything possible

An event begins with a request. From that moment on, Lieke works out everything step by step: wishes, catering, technology, safety, logistics, and deliveries. "Every customer is different, so I always provide a customized quote. That versatility and proactive approach make our location attractive and distinctive."

 

That kind of thinking comes naturally. For example, a client wanted a livestream at the last minute. Impossible? Lieke grabbed the camera herself, filmed it, and made sure the content could be shared with colleagues afterwards. No "can't," but rather: what can we do?

 

What makes the location extra special, says event manager Lieke, is the 180-degree projection screen. This screen creates a unique experience and offers enormous creative possibilities. "At our Dare to Connect event, visual effects transformed the room into a real space experience. A good example of such a memorable moment."

 

Curious about what's possible or want to get in touch about your own event? Check out our event page and discover all the options.

Event page

Diversity in the role of Event Manager

Lieke smiles when she talks about the variety in her work. The difference in clients and content is huge: from beauty brands such as L'Oréal, with inspiring training days and makeup sessions, to governments and social organizations. Internally, it is just as diverse, with freelance and supplier events and company parties where she often has to balance different preferences. She enjoys that challenge: giving everyone a good evening and finding a workable middle ground.

 

The result? Retention is high, and the number of events increased by 50% last year compared to 2024. Clear confirmation that her approach works.

Work atmosphere at HeadFirst Group

What Lieke perhaps appreciates most is the pleasant working atmosphere within HeadFirst Group. "I've felt at home here since day one. Everyone is honest, open, and approachable. And I learn a lot from my colleagues, precisely because not everyone works in events. I really enjoy that."

 

Despite her independent role, she feels like an integral part of the team. "I may be a little on the sidelines, but I never feel left out of the group. Everyone knows where to find me, and vice versa." That's why she loves it when colleagues actively involve her in new ideas. "I'm genuinely happy when people tip me off or say, 'Hey, this would be a cool event. Go for it!'"

 

And that doesn't just apply to current colleagues. Future colleagues and clients are also welcome to come to her with wild plans, unusual ideas, or surprising concepts. Lieke smiles: "If you see something that could be improved, I'd love to hear about it. Together, we can make every future event a little bit better."

 

A statement that perfectly sums up why Lieke is in the right place at HeadFirst Group, and why theater doors are opening more and more often.

Will you be Lieke's new colleague?

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Nienke Peeters

"You are the link between the customer and the organization."

Nienke Peeters | MSP Consultant

Meet Nienke Peeters (27), MSP consultant at HeadFirst Group. After completing her studies in HRM and a master's degree in Communication and Information Sciences, she started working at HeadFirst via a consultancy firm. HeadFirst. She is now a permanent employee and the designated contact person for three municipalities in Drenthe. She is happy to tell you more about her role and why she enjoys it so much and gets so much energy from it.

What does an MSP consultant actually do?

You are the link between clients and suppliers and supervise the entire external hiring process, from request to offboarding. In addition to posting job openings and selecting candidates, you advise clients on strategic hiring issues, such as the Dutch DBA Act, equal pay, and supplier management. Nienke herself describes it as a mix of account management, HRM, and recruitment coordination. "Ultimately, we ensure that the right people end up in the right place."

A typical working day as an MSP consultant

"It's constantly changing," says Nienke. Her day consists of intake interviews, CV selection, scheduling interviews, and advising clients. It is precisely because of this variety that you realize how important it is to know exactly what the client needs. At HeadFirst, you also work with a modern VMS system and data reports, which means you don't just give advice based on gut feeling, but also based on market data and benchmark insights.

 

"I notice that I am getting better and better at benchmarking profiles and giving sharp advice. Recently, for example, I pointed out similar candidates to the client at a much lower rate. In the end, they chose my advice: the same quality, but at a lower cost." This emphasizes her role as a critical and advisory intermediary between suppliers and clients.

 

This substantive transition goes hand in hand with the fact that she feels part of two teams. "You are essentially the face of HeadFirst to the client," Nienke explains with a smile. "You get to know the culture, talk to managers on a daily basis, and assist them in finding the right talent." According to Nienke, that is what makes the role so enjoyable. "You are given a lot of freedom to do things your way. And that trust is contagious. It motivates you to improve a little bit every day."

What makes the role of MSP consultant challenging?

"The combination," says Nienke without hesitation. "You have to be structured, but also sociable and communicative. This role isn't just about processes, it's about people." Precisely because she meets so many different professionals, the work remains varied. She also greatly enjoys working with the municipalities. "That down-to-earth, honest way of communicating suits me. It's really nice to come into contact with different environments and people in this way. And it's rewarding to work on projects that really mean something to society."

Growth and support

HeadFirst helps you grow from day one. You are guided by experienced colleagues, and there is always someone there to offer advice or take a look at your work. "That collegial atmosphere is worth its weight in gold. You are never on your own."

 

That also makes it easy to continue learning. “MSP is something you mainly pick up in practice. And because everyone is so open and engaged, you feel more comfortable asking questions and trying new things.”

Why HeadFirst

For Nienke, the working method is distinctive: open, informal, and collaborative. The freedom you are given fits in well with how she likes to work. "People trust you to take responsibility yourself. That gives you energy."

 

In addition, you will be working in a large, international HR tech environment: with modern tools, data-driven reporting, hybrid working, lots of customer contact, and opportunities for advancement within an organization that is constantly evolving. "If you are ready for something new or more responsibility, there is often room for that."

“Because everyone is so open and engaged, you feel more comfortable asking questions and trying new things.”

What qualities does an MSP consultant need?

According to Nienke, this role is less about what you have already done and much more about how you work and interact with people.

 

Important qualities are:

 

  • Maintain an overview and work in a structured manner, even when there is a lot going on;
  • Be a strong communicator, so you can easily switch between different stakeholders;
  • Being able to think analytically – whether that involves comparing resumes, applications, or reports;

 

These are skills that many professionals already possess, in their own way. And that is precisely what makes this role accessible and enjoyable: you grow into it naturally, step by step, with plenty of guidance around you.

 

“Don’t be put off by job titles and lists of requirements,” says Nienke. “If you’re curious and enjoy working with people, you’ll feel at home here sooner than you might expect.”

MSP vacancy

A message to those who are unsure

"Don't hesitate too long," she says with a smile. "You develop yourself in this role by simply doing it. If you enjoy variety, interacting with different stakeholders, and a bit of a challenge, then this is a great place to grow. Just give it a try. Seriously."

Will you be Nienke's new colleague?

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Jolien de Haan

"HeadFirst not only has a super nice client portfolio, but also a clear mission. I'm proud to share that."

Jolien de Haan | Lead Recruitment Consultant

Don't bullshit but polish, that's the motto of our Lead Recruitment Consultant Jolien. She is married to a sailor who works worldwide for six months a year. This means that Jolien is often alone at home, with two young children. Yet she experiences a fine work-life balance: "Besides my role within HeadFirst, I can also just be a mother, that balance is exactly what makes the work so enjoyable and sustainable."

 

Working from home? She almost doesn't. Jolien wants to be visible and findable to her team. "Achieving success together requires presence and involvement, with colleagues, stakeholders and clients. That's where energy and results are created."

From Sterksen to HeadFirst

Jolien studied Management and began her career at a start-up. "Super instructive, but I didn't see a career path. I wanted more. To be valuable to an organization, because then an organization is also valuable to me." That's how she ended up in the recruitment field. "You never know," she says with a laugh. But it turned out to be a hit.

 

In 2020, she started at Sterksen, a label within HeadFirst Group that focuses on various IT recruitment services. "I myself was responsible for W&S.There she grew from medior consultant to senior and eventually team lead. "I was able to take those steps because I was given freedom and felt confident. HeadFirst Group gives you room to grow, as long as you seize opportunities."

From recreational to proactive work

Jolien is not a classic recruiter who only fills vacancies. She is the connector between clients and internal teams, the process improver who turns bottlenecks into solutions, and the tactical advisor who looks ahead. She streamlines processes, sets up consultation structures and ensures that reporting lines are clear. She dives deep into operations, but always keeps the bigger picture in sight. Data plays a major role: with KPIs such as NPS scores and time-to-hire, she manages quality and customer satisfaction.

 

What drives her? Working from reactive to proactive. Not waiting for a question to come up, but identifying, advising and showing what has already been achieved and where improvement is needed. This is how she builds trust with clients and suppliers. At the same time, Jolien ensures that her team is not drowning in escalations, but has the right information to do the job well. "I find it important to set up tasks in such a way that everyone can be in his or her strength," she says.

Sector Health: moving forward together

Besides Agri and Food sector, Jolien, together with manager Lennert, leads the Health sector since October 1, with several university hospitals and national healthcare institutions as clients . New teams, new systems and ambitious goals. "I started by listening: what is the customer's request for help? Where are the bottlenecks? And how can we get better together?"

 

She brought structure, lines of consultation and clarity. Not just behind the scenes, but visible to clients and consultants. The result? Measurable progress in the NPS score, a customer satisfaction measure that shows how our services are perceived. In addition, a commitment has been made to continue our services through 2026, and contracts that are now outside the hiring desk will come back to us starting in January. "Those are the moments when you think, yes, that's what we do it for."

An organization that gives energy

At HeadFirst Group, we believe that culture doesn't live on paper, it lives in people. That's why we put colleagues in the spotlight who live up to our values every day. With the Changemaker Awards, we recognize people who push boundaries, show ownership, create impact and stay human. Jolien was one of the colleagues to receive such an award, and that says a lot. "Such recognition gives energy. It shows that initiative is seen and appreciated. HeadFirst is really complimentary: you feel that your efforts matter."

 

But we do more than celebrate: we listen. Jolien is also committed to the Works Council, an essential link between employees and management. The OR ensures that ideas and concerns are heard and connects our various labels, such as Sterksen, where Jolien comes from, into one strong organization. For Jolien, this is important: "It shows that we are working together toward that one dot on the horizon."

"It's important to me to set up tasks in such a way that everyone can be in their strengths."

For future colleagues

"HeadFirst has a super nice client portfolio. I'm proud to share that. It is an employer with a clear mission: grow, become international, share knowledge. But always with an eye for people. We are professionals with a common goal. And I find that attractive."

 

For future colleagues, Jolien has a message:
"If you are curious, dare to ask questions and are not afraid to take initiative, the opportunities here are there for the taking."

Will you become Jolien's new colleague?

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Brandon Tjong A Hung

"When you come in here, you immediately feel welcome. People are genuinely interested, you get to know each other quickly and you can just be yourself."

Brandon Tjong A Hung | Recruitment Consultant

Five months ago, Brandon walked into HeadFirst Group's building. A new environment with faces and departments he didn't yet know. "I was coming out of a hundred-square-foot office," he laughs. "And suddenly I was in a giant building with hundreds of colleagues. That took some shifting." The first impression? More than good. "It immediately felt as if I had landed in a warm bath." By now he feels completely at home.

A new direction

Brandon began his career in logistics and manufacturing. There he grew from junior recruiter to senior, account manager and eventually business unit manager. Still, it began to itch. "I wanted to move into IT. That seemed fat interesting, but that didn't work out as planned." During his search, he came into contact with corporate recruiter Britt van Heffen. It clicked immediately." Afterwards, it turned out to be a match made in heaven.

The role as a recruitment consultant

The first weeks at HeadFirst Group were intense, but positive. "There was a lot coming at me: new systems, processes, faces. Although this was intense, it also gave me a lot of energy." Brandon noticed right away how well things are organized here. "The processes are tightly organized, which gives peace and overview. This allows you to really focus on what matters: finding the right people."

 

In his role as a recruitment consultant, Brandon works with clear deadlines and well-organized processes. "The work is manageable because many candidates know how to find our organization themselves," he says. Customer contact also surprised him positively. "The contact with suppliers and freelancers is genuinely nice. Everyone is involved and wants to create something beautiful together."

 

What Brandon particularly appreciates within his role as a recruiter is the freedom and flexibility in how he can do his job. "We work three days in the office. Is your schedule right? Then you can also work from home in consultation. People here really think along with you." At HeadFirst Group, hybrid working is encouraged, whether at one of the eight locations, at home or wherever you feel comfortable. In this way, the organization wants to contribute to a good work-life balance for all colleagues.

Development and collaboration

At first, Brandon had to get used to all the IT terms. "That took some shifting," he laughs. "But I already had an interest in IT, so that helped. Anyone can make a nice resume these days, but I want to know: can someone actually do it? I've developed that strongly here: I dive into the position myself, research exactly what it entails, ask through and sense whether someone really fits well within the requested role."

 

Brandon also emphasizes the growth that comes from collaboration within the recruiting team. "By sparring together, I learn not only how to better assess candidates, but also how to best communicate with clients. It's fun outside of work hours, too. "On Fridays we often hang out for drinks and talk about all kinds of things. That makes it fun and strengthens the bond within the team."

Successes to be proud of

Highlights abound. "For example, it was recently announced that we are Alliander's largest supplier. That is, of course, my customer, together with my colleague Melanie de Vries," he says proudly. Suppliers also regularly show that they appreciate your work. "Sometimes you get a card, a lunch or an invitation to an event. The other day we went with some colleagues and supplier Fill You In to Sail Amsterdam. It was a great day and it showed how good the cooperation is, even outside the office." Fill You In recently won the Connected Impact Award at HeadFirst Group's supplier event.

 

According to Brandon, events like these are real highlights within the organization "There is always something fun: The Dutch Masters, the Amsterdam marathon and soon the Hyrox Company Challenge." This is how the organization wants to show that working at HeadFirst Group is not only about work, but also about having fun and doing things together. This is how the core value connecting people really becomes visible.

"We not only help professionals find a new assignment, but also people who are a little further away from the job market. I really like that, because that way everyone gets a chance."

The strength of HeadFirst Group

What Brandon especially appreciates is that HeadFirst Group looks beyond profits and numbers. "We not only help professionals find a new assignment, but also people who are a little further away from the labor market. I really like that, because that way everyone gets a chance." The atmosphere also appeals to him. "When you come in here, you immediately feel welcome. People are genuinely interested, you get to know each other quickly and you can just be yourself. It's professional, but also cozy." Successes are always celebrated, he says. "Whether it's a placement, a birthday or a colleague getting her diploma, there is always a moment of reflection. That makes it personal and nice to work here."

Will you become Brandon's new colleague?

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