
Build the activation layer behind our growth stack
Do you enjoy working in an environment where data, technology, and growth come together? Do you like turning data into audiences, reliable activation flows, and solutions that teams can actually use?
At HeadFirst x Impellam, we are building a new Growth Tech function within our Product organization. We are looking for a Senior Growth Systems Engineer to take ownership of the activation layer that underpins our growth strategy across our marketplaces and more than 20 brands.
This is a technical role with strong ties to the business. You will work closely with Product, Data Engineering, Commercial, and Marketing to turn data into action. As our first dedicated activation hire, you will also have plenty of room to shape how this capability evolves.
What you will do
You will be responsible for the systems and processes that transform our data into actionable audiences and reliable activation.
Your day-to-day work will include:
Building and managing audience activation flows from Databricks to Hightouch and connected platforms.
Translating business needs into audience logic, traits, and synchronization structures.
Using SQL to analyze data and resolve issues related to audiences and activation flows.
Improving identity resolution and profile stitching across Striive, ProUnity, and our broader brand portfolio.
Helping to define event taxonomy and consent workflows from the CMP through the warehouse to activation.
Reviewing AI-generated audiences, campaign inputs, and reporting outputs before they go into production.
Monitoring activation quality and resolving issues when things do not work as expected.
Working closely with the Product, Data, Commercial, and Marketing teams to turn ideas into practical solutions.
Creating reusable standards and solutions that can be applied across markets and brands.
The technology
Our growth stack is built around a modern data and activation infrastructure. Databricks is at the heart of our data platform, with Hightouch supporting warehouse-to-channel activation.
You will work with technologies and concepts such as:
Databricks | Hightouch | SQL | Reverse ETL | CDP | Identity Resolution | Consent | Event Data | AI-assisted workflows
You don't need to be an expert in every tool. We're more interested in your ability to understand systems, solve problems, and learn quickly.
A little more about the role
This is not a campaign management or traditional marketing automation role. You won't be spending your days managing HubSpot or Marketo.
Your focus is on the technical infrastructure that drives growth. You ensure that our data can be transferred from the data warehouse to the right systems, that audiences can be reliably targeted, and that our teams can work more efficiently.
You’ll also be joining at an exciting time. Growth Tech is being built from the ground up, and you’ll be the first person hired specifically for activation. That means you’ll have real ownership and a direct influence on how we build this capability across HeadFirst x Impellam.
What we offer
€85,000 to €115,000 gross annual salary, depending on experience.
15% performance bonus.
Full-time permanent contract.
27 vacation days, with the option to purchase additional days.
8.33% vacation pay and a tax-free pension.
Hybrid work and flexible hours.
Modern office in Hoofddorp.
Access to HeadFirst Academy and internal learning opportunities.
The opportunity to build a new activation capability from the ground up.
Who You Are
You are a technical problem solver who enjoys figuring things out. You can switch seamlessly between technical details and business needs, and you're comfortable taking ownership when something needs to be done.
We are looking for someone who:
Has hands-on experience in Growth Systems, MarTech, CDP, data activation, or a similar technical environment.
Has built or managed reverse ETL or warehouse-to-channel activation flows in production, for example using Hightouch, Census, or a similar platform.
Is comfortable with SQL and can independently investigate audience definitions, joins, and activation logic.
Understands audiences, traits, events, and sync logic at the system level.
Has experience with identity resolution, profile stitching, or customer matching.
Understands how consent and event data are transferred from the CMP to the data warehouse and then to activation.
Is comfortable working with AI-assisted tools and knows when to question or improve AI-generated output.
Enjoys working with different teams and is able to translate business questions into practical technical solutions.
Takes ownership of what they build, from the initial implementation through to production and continuous improvement.
Experience with Databricks, dbt, OneTrust, headless CMS, or multi-brand and multi-market activation is a plus. Dutch is helpful because much of the team communicates in Dutch, but it is not a requirement.
Any questions?
Feel free to ask, I'm happy to help!
Submit your application
We will contact youwithin 48 hours.
First interview
Assessment
Second interview
Job offer
Welcome to HeadFirst Group!
AND the possibility of adding or selling days. We work hard, but don't forget to relax.
With more than 450 colleagues, we always have something to to celebrate. As one team, we celebrate birthdays, anniversaries and other successes!
Work on your mental health with access to the platform OpenUp. We learn every day, which is why we offer you free trainings and courses to keep developing yourself.
Achieve your goals and see this reflected in the form of a bonus? That's possible with us! Hard work is rewarded.
Work at one of our 4 locations, at home, or at any wherever you feel comfortable. Of course you will receive a mobility and home working allowance from us.
Take advantage of the free sports facilities, fine workstations and enjoy a delicious lunch buffet. A formidable competitor of home!
Erix Santman
Product Manager
Diederick van Tellingen
UX Designer
Mattijs Wassenburg
Managing Director
Christine Koekkoek
Product Owner
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